Creative Briefs and Design Processes

Many of us designers work with briefs, sometimes detailed, sometimes lacking. In our most recent Meetup session, from Wednesday Nov 12th, we took a look at design briefs, the problem statement, and how best to go about using a design process using service design methodologies or design thinking to work towards solutions. Using service design thinking can help […]

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Examples & Case Studies

Inspiration for service design « MindBlog. The Experience is the Message – Creating Unique Airline Brand Experie…. IDEO: A cafeteria designed for me. How to Build a Better Neighborhood – NYTimes.com. OpenIDEO – How might we establish better recycling habits at home? – Refinement Phase.

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UX Magazine | Well-Traveled Websites

Interesting Read: Few industries are more global than the travel industry. Not only must travel and hospitality companies serve customers across a large number of countries and languages, they must do so across a wide range of mobile devices. As a result, many travel companies have invested heavily in globalizing their web and mobile experiences. […]

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Why Does Interaction Design Matter?

Why Does Interaction Design Matter? Let’s Look At The Evolving Subway Experience | Co. Design via fastcodesign.com Thanks to my Experience Design instructor, Todd Seiling, who shared this article with our class. I’m glad to hear about IxD becoming better recognized. It’s a new terminology for many, even for me, I’ve only heard the term […]

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Meet Today’s Analytic Creative | Ad Age Stat – Advertising Age

via adage.com like what I read here. I look forward to working in environments where there more collaboration between Creative and Analytic, resulting better designed products/systems for consumers. I enjoy understanding the end consumer better as well as the business #’s because it gives me a better comprehensive understanding of the parameters to create a […]

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