Service Design & Cultural Innovation
This article is spot on. It makes my heart beam, I’ll be including it to potential clients for a great read to help reinforce the importance of Service Design.
Service design is famously difficult to define and like most important things is something that is neither new nor totally unfamiliar. But just as product design is a discipline where formal design methodologies and approaches are used to make your hoover, smartphone and car the best it can be for your needs and your lifestyle, service design does the same for experiences.